Knowledge as a Strategic Asset

Today knowledge is a vital part of business and it's something that companies should hold very close to one of their biggest assets. Lets use Apple computer for example, Apple revolutionized the music industry with the iPod. Why did they revolutionize the industry because they had a product that helped increase effeciency and productivity when it came to managing and listening to music. The product worked like it was suppose to and was built to a very high quality and was designed in a way to suit all users. This knowledge of what users want and needed propelled them to the company they are now. I would sit here and argue that if it wasnt for the iPod, Apple wouldn't be the company they are today. They were at the time a company that was recovering from slow times there main business was education and they could hardly keep there heads above the water, Microsoft was pushing the software industry further ahead every day. After the iPod took off apple slowly has gotten ahead, now they are the top media player manufacture and one of the top cell phone manufactures and leading designers when it comes to quality. I have to hand it to Apple and you better believe they got this far because of knowledge, Steve Jobs and his top guys have come up with these products that have revolutionized the way we do things for example right now I am setting here typing this blog on a iPad. But their top designers knowledge has ultimately let to the power of Apple today and this knowledge has been what's kept them afloat and really brought Microsoft down off the pedestal.