Innovation Through Design Thinking

Design thinking can be used to enter new markets or crate new brands. Apple uses design thinking for new products like iPad and iPod.  In creating a new design there are three overlapping spaces: inspiration, ideation and emplementation. Innovation through design thinking is a very important and is key success in many organizations this video was very informative about this process and the Q&A session really brought out all of those different components that were important. Apple is a huge company that relies heavily on these items for their success.  

Democratizing Innovation

The video is how the users are actually the one that innovates and develops the products.  He explains how important really your end users are in the development of your product.  We have been consistently told that the manufacture is key in the innovation but if you think about it products are consistently improved by the users.  Ultimately keeping the users at the top of the totem poll.  As your company grows you begin to build a support group of your end users that are ultimately building the next product.  Its a very interesting way of thinking and totally makes sense.