Innovation Through Design Thinking

Design thinking can be used to enter new markets or crate new brands. Apple uses design thinking for new products like iPad and iPod.  In creating a new design there are three overlapping spaces: inspiration, ideation and emplementation. Innovation through design thinking is a very important and is key success in many organizations this video was very informative about this process and the Q&A session really brought out all of those different components that were important. Apple is a huge company that relies heavily on these items for their success.