Democratizing Innovation

The video is how the users are actually the one that innovates and develops the products.  He explains how important really your end users are in the development of your product.  We have been consistently told that the manufacture is key in the innovation but if you think about it products are consistently improved by the users.  Ultimately keeping the users at the top of the totem poll.  As your company grows you begin to build a support group of your end users that are ultimately building the next product.  Its a very interesting way of thinking and totally makes sense.